Editorial review · official-source verified
Tally review
Tally is the best free form builder for most general use. Unlimited forms and submissions, logic, calculations, signatures, payments and a conversational AI editor are available without a paid subscription, subject to fair use.
Individuals, startups and small teams that want capable forms with minimal cost and a fast document-style editing model.
Tally's value is unusually straightforward: most form-building capability is free, and the paid plan mainly adds brand, domain, collaboration and analytics controls. It is less complete after submission because there is no native CRM or multi-step email journey.
$24/mo
Free plan: Yes
What Tally is designed to do
Tally's value is unusually straightforward: most form-building capability is free, and the paid plan mainly adds brand, domain, collaboration and analytics controls. It is less complete after submission because there is no native CRM or multi-step email journey.
A document-like form editor with unusually generous free limits, logic, uploads, signatures and payments. The practical buying question is whether that operating model removes a meaningful handoff in your workflow.
Capability assessment
| Area | What is included | Assessment |
|---|---|---|
| Form experience | Document-style editor with slash commands | Fast for people comfortable writing in tools like Notion |
| Free plan | Unlimited forms and submissions under fair use | The strongest free-volume proposition in this ranking |
| Logic and data | Conditional logic, calculations, hidden fields and answer piping | More capable than the price suggests |
| AI | Builds, edits and troubleshoots forms through chat | Available on the free plan and through MCP-compatible assistants |
| Payments | Stripe payments and calculated fields | Useful for simple paid forms without a platform commission |
| Follow-up | Respondent notifications on paid plans and integrations | No built-in CRM or native multi-step nurture engine |
Tally pricing and plan advice
Tally Pro is $29 monthly or $290 yearly, about $24 per month on annual billing. Unlimited forms and submissions are included free under Tally's fair-use policy.
01 The core free plan includes unlimited forms and submissions under fair-use rules.
02 Tally Pro costs $29 monthly or $290 yearly, which is about $24 per month on annual billing.
03 Pro is mainly justified by branding removal, custom domains, partial submissions, collaboration, advanced customization and analytics.
04 Tally Business adds organization controls such as data-retention settings and email verification.
Who should choose Tally
Strong fit
- Unlimited free submissions matter more than an integrated marketing stack.
- You want a fast document-like editing experience.
- Logic, payments, signatures and uploads should not require a paid tier.
- You want free conversational AI form building and editing.
Choose something else
- You need contact segments, lead timelines and multi-step email nurture inside the form product.
- You need advanced outcome pages or a full lead qualification system.
- You require a regulated enterprise workflow with formal compliance contracting.
Pros
- Generous free tier
- Fast document-style editor
- Logic included free
- Payments and signatures included
Cons
- Limited result experiences
- No built-in contact CRM
- No multi-step email sequences
Best Tally alternatives
involve.me: Best overall for businesses: Lead Generation and Marketing
Choose involve.me when assessments, calculations or recommendations must qualify and follow up with each lead.
Read the involve.me reviewFillout: Best for database-connected forms
Choose Fillout when the form must update an operational database and database connectivity matters more than unlimited free volume.
Read the Fillout reviewGoogle Forms: Best for quick, simple forms
Choose Google Forms when the simplest possible Google-native question list is enough.
Read the Google Forms reviewSources and verification
Product capabilities and pricing were checked against first-party pages. The G2 link is included as a separate user-review signal and is not presented as a site-issued score.
Sources checked
Checked August 4, 2026. Plan packaging and ratings can change, so confirm the final tier before purchase.